Saffron is a scalable and transactional Big Data store. Saffron Memory Base stores knowledge and patterns. The analytics engine retrieves similar and related data from the Memory Base. Saffron learns from and unifies structured and unstructured data sources (text, articles, emails, call logs, numbers, events, etc..). It is schema-less and non-functional. It can model combinations of functions and non-linear functions. Saffron memory store deploys fast (weeks) and is very lean; there is no need for knowledge engineering by PhDs, and you can use it at all levels of your organization.