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Deep Dive Session [clear filter]
Tuesday, October 2


Cloudonomics: The Cost of VMs at Scale

Much of the appeal for enterprise IT managers to introduce cloud computing within their organizations is to take advantage of the efficiencies that automation and self-service can bring to infrastructure. But the real economics of private cloud can be surprising.
Joshua McKenty, one of the founders of OpenStack, will discuss some of the surprising realities of cloud costs, including: 
·     How little power efficiency REALLY matters (and where it does)  
·     How much your cloud costs are dominated by reference architecture 
·     How few servers you need to be running to save money by building a private cloud

2012 Keynote & Breakout Sessio...
avatar for Joshua McKenty

Joshua McKenty

Co-founder & Chief Executive Officer, Piston Cloud Computing
Co-founder & Chief Executive Officer, Piston Cloud Computing Prior to co-founding Piston Cloud Computing, Joshua McKenty was the Technical Architect of NASA's Nebula Cloud Computing Platform and the OpenStack compute components. As a member of OpenStack's Project Policy Board, Joshua... Read More →

Tuesday October 2, 2012 10:30am - 11:00am
Conference Theater Registration Floor - Grand Hyatt Hotel


Storage Consolidation & Centralization Using The Cloud

Users and administrators alike have come to rely on standard NAS functions to create, manage, share and protect file-based data throughout its lifetime. However, this functionality is limited to a single site.  Globally-distributed enterprises must deploy islands of storage across sites, inhibiting optimization, centralized management, and load balancing. Ideally, administrators should be able to install a single cloud-integrated, file-based storage system that grants visibility of all files to all users at all sites at any time, while preserving local NAS security, file locking, access control, encryption, and consistency.

This presentation will describe how Panzura solves this key technical challenges to providing file locking, encryption, deduplication, snapshots, and access control across sites, and how this solution enables cloud-integrated file sharing and project collaboration, distributed tier-2+ NAS, active archiving, and backup/DR.

·        Learn about the technical challenges of developing global cloud-integrated NAS that brings local NAS features and unlimited cloud storage to a geographically-distributed infrastructure.

·         Explore the innovations developed by Panzura to enable a full-featured, robust global file system and unified namespace

·         Discover how the Panzura Global Cloud Storage System’s inherent data protection reduces or eliminates the need for standard backup of unstructured data

·         Understand why analysts have dubbed Panzura “NetApp in the Sky”



2012 Keynote & Breakout Sessio...
avatar for Ranajit Nevatia

Ranajit Nevatia

VP Marketing, Panzura
VP of Marketing, Panzura Ranajit brings over 15 years’ experience in enterprise storage and software. Prior to Panzura, Ranajit was responsible for business strategy, cloud alliances, product management and marketing for Riverbed’s Cloud Storage Business Unit. Previously, Ranajit... Read More →

Tuesday October 2, 2012 10:30am - 11:00am
Redwood Room


The New Alchemy: Turning Data into Gold

 Developers are leading the charge to turn consumer behavior into profitable solutions. By accessing and analyzing the explosion of data from consumer activities, any developer can create the personalized, relevant products and services that customers demand and merchants urgently need. Brian will discuss how to acquire, store, and mine information, and how to design analytics-focused software and build data-driven software engines.


2012 Keynote & Breakout Sessio...
avatar for Brian Johnson

Brian Johnson

Engineering Director, eBay
Engineering Director, Search Query Services, eBay Brian knows the satisfaction and importance of good search results, and his team is responsible for ensuring that the millions of queries entered onto the eBay website provide just that. The words “Did you mean…?” are incredibly... Read More →

Tuesday October 2, 2012 11:00am - 11:30am
Conference Theater Registration Floor - Grand Hyatt Hotel


Law of the Cloud

Addressing Business and Legal Risks in Cloud Service Agreements


2012 Keynote & Breakout Sessio...
avatar for Riaz Karamali

Riaz Karamali

Partner, Palo Alto office of Sheppard Mullin Richter & Hampton LLP
partner, Palo Alto office of Sheppard Mullin Richter & Hampton LLP Riaz Karamali is a partner in the Palo Alto office of Sheppard Mullin Richter & Hampton LLP, an international law firm with 600 lawyers in 16 offices around the world.  Riaz was named as a leading lawyer for business... Read More →

Tuesday October 2, 2012 11:30am - 12:00am
Redwood Room


Building an Enterprise Private Cloud

 Intel IT’s best practices and lessons learned

As we begin the final phases of development for our enterprise private cloud, we have identified best practices in several areas that have helped us maximize the business benefits of cloud computing, introduce solutions quickly into our environment, and pursue our business goals.



2012 Keynote & Breakout Sessio...
avatar for Ajay Chandramouly

Ajay Chandramouly

IT Director, Big Data Domain Owner, Intel Corp., Intel Corp
Director, Intel Corporation Ajay has over 13 years of experience in the technology industry with over 10 years of experience at Intel Corporation. Ajay has held a variety of IT, software and hardware engineering positions while at Intel and the Lawrence Livermore National Laboratory... Read More →

Tuesday October 2, 2012 11:30am - 12:00pm
Conference Theater Registration Floor - Grand Hyatt Hotel


Evaluating NoSQL Performance: Which Database is Right for Your Data?

  The need to operate terabyte-size databases becomes very common these days. Unless you have implemented architectures that use NoSQL databases and frameworks that support data-intensive distributed applications, then many technology options available are probably a slight enigma. This session focuses on real-world successful attempt to benchmark five most popular NoSQL databases side by side. Base tool selected for the purpose of this research is Yahoo Cloud Serving Benchmark and benchmarking is performed on Amazon Elastic Compute Cloud instances. We will benchmark MongoDB, Cassandra, HBase, in their default configuration, with tuned client and server side settings and we measure performance of them on 7 types of workloads.
Attendees will learn:

  • What NoSQL databases offer when it comes to solving the problem of store and retreive massive amounts of data
  • How NoSQL databases different from each other
  • Benchmark test results
  • Best practices for scaling NoSQL databases
  • Lessons learned about contender's strong and weak areas
  • Anti-Patterns (things to avoid)



2012 Keynote & Breakout Sessio...
avatar for Renat Khasanshyn

Renat Khasanshyn

CEO, Altoros
CEO @Altoros and Venture Partner @ Runa Capital. Altoros is a 250+ people strong consultancy helping Global 2000 companies build new products using solutions offered by the Hyperledger ecosystem.

Tuesday October 2, 2012 2:00pm - 2:30pm
Conference Theater Registration Floor - Grand Hyatt Hotel


Evolution of the Cloud within Cisco Services

Customers have been asking Cisco Services “ What have you done for me lately ?” Join us to hear Cisco’s Services response and its exciting journey to the cloud   We will take you to the evolution of our services from reactive (past) and  proactive (present)  to the predictive and prescriptive (future).  This transformation is driven by listening to the “voice of our customers” and gaining their trust.   Cisco is also helped by the fact that it is the number one network security vendor in the industry.   



2012 Keynote & Breakout Sessio...
avatar for Shankar Gopidas

Shankar Gopidas

Senior Manager, Cisco
Senior Manager, Cisco For the past 17 years, Shankar Gopidas has been a senior manager at Cisco, where he is responsible for technology innovation to automate services. In the Cisco Services group, he manages a budget of $25M with a staff of 100, and is instrumental in the development... Read More →
avatar for Sam Kumarsamy

Sam Kumarsamy

Tap the 90
Sam Kumarsamy is a senior marketing and business strategy executive with more than 15 years of experience at both Fortune 500 companies such as Ernst and Young LLP, CA and successful venture capital funded security startups. A management consultant for more than seven years, he has... Read More →

Tuesday October 2, 2012 2:30pm - 3:00pm
Conference Theater Registration Floor - Grand Hyatt Hotel


What Do Real-Life Hadoop Workloads Look Like?

 Within the past few years, organizations in diverse industries have adopted MapReduce-based systems for large-scale data processing. Along with these new users, important new workloads have emerged which feature many small, short, and increasingly interactive jobs in addition to the large, long-running batch jobs for which MapReduce was originally designed. These new workloads have not yet been described. We fill the gap with an empirical analysis of MapReduce traces from six separate business-critical deployments inside Facebook and at Cloudera customers in e-commerce, telecommunications, media, and retail. Our key contribution is a characterization of new MapReduce workloads which are driven in part by interactive analysis, and which make heavy use of query-like programming frameworks on top of MapReduce. These workloads display diverse behaviors which invalidate prior assumptions about MapReduce such as uniform data access, regular diurnal patterns, and prevalence of large jobs. A secondary contribution is a first step towards creating a TPC-like data processing benchmark for MapReduce.


2012 Keynote & Breakout Sessio...
avatar for Yanpei Chen

Yanpei Chen

Software Engineer, Cloudera
Yanpei Chen works at Cloudera, a leading vendor of enterprise Hadoop. He leads their efforts in customer workload management, performance optimization, and large scale testing. Yanpei holds a doctorate from the University of California, Berkeley, where he worked on workload-driven... Read More →

Tuesday October 2, 2012 3:30pm - 4:00pm
Conference Theater Registration Floor - Grand Hyatt Hotel


Cloud Computing is the Next Commodity – and is already traded as such

How do you accurately budget your IT operating costs in the new cloud computing world? DrJames Mitchell, CEO and Founder of Strategic Blue will discuss how cloud computing is already being traded like a commodity, allowing users to lock in price scenarios, using case studies illustrating the role of a cloud broker-dealer. Dr Mitchell will describe how the cloud futures market will evolve from its primitive form today, to become an efficient traded market, analogous in part to electricity, and in part to coal.

2012 Keynote & Breakout Sessio...
avatar for Dr James Mitchell

Dr James Mitchell

A former physicist turned commodities trader at Morgan Stanley, Dr. Mitchell is founder of Strategic Blue, the world’s first cloud broker-dealer, transferring trading expertise from the commodities markets to cloud computing.  

Tuesday October 2, 2012 4:00pm - 4:30pm
Conference Theater Registration Floor - Grand Hyatt Hotel
Wednesday, October 3


Does the Cloud Matter? Why Indirectly I Think it Does

TheInfoPro a 451 Company, Research Director Sean Hackett, will present findings from a hundreds of one-on-one interviews with IT decision makers from Global 2000 companies and lay out how the IT Infrastructure is evolving toward the use of internal and external cloud architectures. The findings will span TheInfoPro''s research of the storage, servers, networking, information security and cloud computing markets and will highlight internal and external cloud intentions, server and storage virtualization, software as a service (SaaS) and security, among others. Sean will expose the core developments responsible for modern architectures that have allowed enterprises to better serve the business units they support through speed, and flexibility, as well as lower the costs associated with IT infrastructure.',


2012 Keynote & Breakout Sessio...
avatar for Sean Hackett

Sean Hackett

Research Director, Cloud Computing Practice
Research Director, Cloud Computing Practice  Sean Hackett has over a decade of experience as an IT industry analyst and consultant. During his career, he has closely tracked the evolution of the IT services industry. Prior to joining The InfoPro Sean worked as the Research Director... Read More →

Wednesday October 3, 2012 10:30am - 11:00am
Redwood Room


IaaS: Trends in Software Defined Networks

 All the attention in cloud so far has really been focused on compute and storage. The network has been strangely missing from the conversation. This talk will discuss trends in software defined networks ranging from OpenStack Quantum to Amazon VPC to what is going on in enterprise networks to support cloud.


2012 Keynote & Breakout Sessio...
avatar for Rodrigo Flores

Rodrigo Flores

Enterprise Architect, Cisco
Enterprise Architect, Cisco Rodrigo Flores is an Enterprise Architect at Cisco’s Intelligent Automation Business Unit working on Cisco’s cloud management product, Cisco Cloud Portal and Cisco Process Orchestrator and it’s big data product, Cisco Tidal Enterprise Scheduler. Prior... Read More →

Wednesday October 3, 2012 10:30am - 11:00am
Conference Theater Registration Floor - Grand Hyatt Hotel


Best Practices for Application Migration to Cloud

Join Appnomic and its cloud migration partner Persistent systems as we discuss the best practices for evaluating which applications are better suited for cloud, pre migration profiling of these applications and migration planning and testing. Appnomic will discuss how you can use Application profiling to measure and collect real usage and performance data of an application before it is migrated and use it to size the application deployment in the cloud and Persistent systems will share real life examples of step by step cloud migration plan.


2012 Keynote & Breakout Sessio...
avatar for Manisha Arora

Manisha Arora

Marketing Vice President, Appnomic
Marketing Vice President, Appnomic Manisha Arora joined Appnomic Systems as a seasoned product management and marketing vice-president empowered with a unique combination of technical analysis and interpersonal skills that allow her to communicate effectively with peers, clients... Read More →
avatar for Shriram Natarajan

Shriram Natarajan

Sr. Director, Cloud Technologies Practice, Persistent Systems
Sr. Director, Cloud Technologies Practice, Persistent Systems  Shriram is a senior technology and software engineering professional with a terrific record of success in software architecture, technical and operational management, product development, and delivery. He has been helping... Read More →

Wednesday October 3, 2012 11:00am - 11:30am
Redwood Room


The Dark Matter Cloud

 The Cloud has forever changed the way that startups and internet-scale companies deploy and manage their infrastructure. An interesting trend is that a growing number of small and medium business are also moving big chunks of their IT infrastructure to the cloud, but their decision is not driven by features traditionally associated with big deployments such as elastic compute and storage capacity or capex/opex concerns. Instead, they are leveraging open source and the automation capabilities from leading public Cloud vendors to solve down-to-earth, everyday problems while saving money in the process. This session will cover some of these trends and provide specific examples, based on our experience at BitNami as one of the leading providers of cloud images for AWS and VMWare and providing the packaging infrastructure for most of the leading commercial open source companies.


2012 Keynote & Breakout Sessio...
avatar for Erica Brescia

Erica Brescia

CEO, BitRock
CEO, BitRock Erica is the CEO of BitRock, makers of the popular BitNami cloud application library and management tools. BitNami Cloud Images drive millions of hours of usage across the leading cloud providers. Prior to joining BitRock, Erica managed multiple sales teams for T-Mobile... Read More →

Wednesday October 3, 2012 11:00am - 11:30am
Conference Theater Registration Floor - Grand Hyatt Hotel


Data Scientist Meets Enterprise IT Best Practices

 It's been said that all data in the Enterprise is "Big Data". In
particular, relatively new practices such as MapReduce allow
organizations to leverage value from unstructured data -- for example,
working with large-scale collections of log files, integration of
externally available data. Generally these efforts lead toward new
products based on predictive analytics. Cascading API provides
workflow orchestration for large-scale MapReduce, particularly
well-suited for Enterprise IT, with bindings in Java, Scala, Clojure,
Python, and Ruby. Cascading is used in production at Twitter, eBay,
Trulia, AirBnB, Etsy, RapLeaf, Climate Corporation, and many others
for building predictive analytics on large-scale public and private
clouds. This talk will explore best practices and architectural
patterns for large MapReduce workflows, when robustness and
predictability are high priorities.


2012 Keynote & Breakout Sessio...

Paco Nathan

Evil Mad Scientist, Liber 118
Paco Nathan, is a "player/coach" who has led innovative Data teams building large-scale apps for several years. Paco is an O'Reilly author, Apache Spark open source evangelist with Databricks, and an advisor for Zettacap, Amplify Partners, and The Data Guild... Read More →

Wednesday October 3, 2012 11:30am - 12:00am
Conference Theater Registration Floor - Grand Hyatt Hotel


Meet Windows Azure

Windows Azure provides a comprehensive cloud offering spanning different flavors of cloud, developers and use cases. From IaaS, to Paas, to Open Source to Mobile - in this talk  we’ll take a whirlwind tour of Windows Azure. We’ll see how each contributes to the core platform and enhances other features, and why the decision about which cloud to pick should be a holistic, strategic decision, not simply a cost driven decision.


2012 Keynote & Breakout Sessio...
avatar for Karun Bakshi

Karun Bakshi

Technology Evangelism, Cloud & Infrastructure, Microsoft
Karun Bakshi, Technology Evangelism, Cloud & Infrastructure, Microsoft   Karun Bakshi directs the Cloud & Infrastructure portfolio of companies in the Microsoft BizSpark One program where he identifies, recruits and advises high potential startups in cloud computing. Prior to Microsoft... Read More →

Wednesday October 3, 2012 11:30am - 12:00pm
Redwood Room


Cloud Data Integration in the era of Hybrid IT

As companies continue to move their business processes to the cloud, cloud data integration and data management has become an integral part of a company's information infrastructure.  Though on-premises applications and data sources aren't not going to disappear completely, more are becoming cloud based and companies are looking for ways to efficiently integrate their big data across existing data sources and emerging integration technologies. As companies look to leverage the cloud for better business, moving data between on-premise sites and the cloud becomes a top concern.  In order to safely integrate data and alleviate the burden off corporate IT staff – companies are turning to solutions based on hybrid integration platform as a service technology to allow data transformation and translation in the cloud.

The desired end result: bending the best of traditional storage and cloud technology to enable a quicker response to business needs and companies in the most cost-effective manner, allowing users to maximize their return on data.

Benefits of cloud-based integration includes the:

•        Elimination of software and system procurement, deployment and management challenges

•        Acceleration of the implementation process and reduction of staff administration requirements

•        Reduction of the costs and risks associated with adopting new business applications

•        Increase in data quality, user productivity, collaboration and performance measurement capabilities


Wednesday October 3, 2012 2:00pm - 2:30pm
Conference Theater Registration Floor - Grand Hyatt Hotel


Evolution: Systems Management to Cloud Management

 Virtualization & Cloud adoption has highlighted some of the key challenges associated with Systems management & software deployments. 
Many companies have sprung up since then to fill this gap that has got even wider with cloud adoption.
Unfortunately, many products that came out in this space have taken a revolutionary approach, requiring SysAdmins to throw away all the good stuff they have accumulated over years, and are forced to learn new languages to use these products.
At Divine cloud, we believe, in evolution not revolution. 
In this session, we will show how these challenges can be mitigated using Divine Platform, without having to learn a new language or having to throw away the existing configuration & installation scripts.


2012 Keynote & Breakout Sessio...
avatar for Bhupen Patel

Bhupen Patel

CEO, Divine Cloud Bhupen is Co-Founder and CEO of Divine Cloud, where he is responsible for the overall vision and direction for Divine Platform - Cloud-Based Systems Management and Orchestration platform. Under his leadership, the team at Divine Cloud, built an one-of-its-kind cloud-based... Read More →

Wednesday October 3, 2012 2:30pm - 3:00pm
Conference Theater Registration Floor - Grand Hyatt Hotel


Cloud Business Use-Cases
  • Business considerations that influenced the organization to use Cloud computing.
  • The use-cases are drawn from real-life experiences and are representative of the kinds of organization that can benefit from using the Cloud.

2012 Keynote & Breakout Sessio...
avatar for John Roberts

John Roberts

Founder & CEO, X2Engine, Inc.
Founder & CEO, X2Engine John Roberts is a CRM developer and entrepreneur. In 2011 John founded X2EngineCRM a new open source based CRM company. John is also a co-founder and former CEO of SugarCRM Inc. John has more than 20 years experience designing CRM systems starting in the... Read More →

Wednesday October 3, 2012 3:30pm - 4:00pm
Conference Theater Registration Floor - Grand Hyatt Hotel


Rapidly Enable, Operate and Manage Scalable SaaS in Days (without writing a single line of code!)

 In this fast pace talk we will highlight the complexities of operating and managing a robust yet cost-effective SaaS solution, and will show how established software products like IBM Cognos, or IBM Rational, or popular open source products like SugarCRM or Pentaho have been rapidly transformed to Scalable and Manageable SaaS. The audience will leave this presentation with an elevated sense of understanding and appreciation for one of the critical industry topics that can give them an edge making significantly more informed decisions for the future of their product and their company.


2012 Keynote & Breakout Sessio...
avatar for Shafi Syed

Shafi Syed

Co-Founder & EVP Engineering, Corent
Co-Founder & EVP Engineering, Corent  Shafi leads Corent’s Engineering development and operations. He is responsible for product development and delivery, including support, services and overseas operations. Shafi brings over 16 years of Silicon Valley product, technology and... Read More →

Wednesday October 3, 2012 4:00pm - 4:30pm
Conference Theater Registration Floor - Grand Hyatt Hotel